David Carter Ireland

Marketing & Media Executive​

Founder/President 

2011 – Present

Founder and acting CEO of Electro Magnetic LLC | Magnetic Magazine, FitEDM.com, and The Magnetic Agency Group

Director

2018 - Present

Responsible for relaunching the Winter Music Conference in 2019 after it was purchased by Ultra Music Festival.

• Brand strategy

• Business development

• Team management

• Marketing strategy

• Programming

Marketing Consultant

2018

• Website Redesign - worked with founders and CEO to create new look and content strategy for www.mezzbrands.com
• Social media strategy
• Content Marketing and Advertising

• Experiential strategy

Marketing Consultant, Live Nation / Electronic Nation 

2012 – 2013

Worked on the Electronic Nation brand development and US Marketing efforts for the new electronic music division of Live Nation (brand identity, website build, social media and overall brand strategy). Reported to President of Electronic Nation, James Barton.

Marketing Consultant 

2011 – 2012

Responsible for building the Keystone Marketing Program (Saviors of Sound), Digital Marketing and Business Development.

• Reported to CMO and CEO

• Developed strategy and built the foundation of the Saviors of Sound program (Digital Marketing, PR, Social Media, Experiential)

• Worked with executive team on brand development, business development and strategic partnerships.

VP of Marketing 

2009 – 2011

VP of Marketing at Diesel USA reporting directly to the US CEO and Global CMO at Diesel SPA in Italy. The VP of Marketing role is responsible for managing all marketing teams including: Media Planning, Public Relations, Celebrity Placement, Consumer Marketing (Retail & Wholesale), Presence Marketing, Creative Services and Trade Marketing in the US subsidiary. Responsible for conceptualizing and coordinating Diesel USAʼs marketing strategy across all business units (5 Pocket, Male Apparel, Female Apparel, Footwear, Bags, Intimates, 55DSL, Diesel Black Gold, Kids and Licensees). Work directly with US executive team including COO, CFO, SVP of Retail/Wholesale and VP of HR in managing company-wide operations from sales to corporate matters.

• Managed a team of 24 employees in NYC and West Coast Offices
• Managed a large multi-million dollar marketing / media budget
• Managed three external agencies: Product Placement (Films/Videos/Television), Celebrity PR and Digital PR & Marketing
• Responsible for global celebrity initiatives and product placement
• Responsible for all retail and wholesale promotions and Diesel Planet Store window concepts
• Responsible for creating synergy across all marketing departments / 360 Management Style

Cofounder / Executive Vice President 

2000 – 2009

• Acting publisher for bpm & Vapors Magazines.
• Managed all sales aspects including Marketing programs, Print and Online advertising/PR programs for the HypeCircle division of OMG.
• Responsible for creative concepts, strategies, and management for custom advertising and marketing programs.

CoFounder / A&R

2003 - 2006

• Released critically acclaimed Astor Piazzolla Remixed album

• Released critically acclaimed album 4Hero's Play With The Changes.

• Released 10 Electronic Music Singles on Vinyl / Digitally (House / Downtempo)

• Offices in Paris / Los Angeles with worldwide distribution

David is a true creative 360 marketing professional with a strong and unique understanding of music, fashion and youth culture. David always comes to the table with an inventive solution to a creative problem, a fresh approach on how to execute and an arsenal of connections and tools to bring his ideas to life. David is also an extraordinarily nice and fun person to be around. The real deal. I very much look forward to working with him again.

Solid professional, innovator and gamechanger. He was instrumental in helping Diesel moving forward in its digital strategy and in building the right digital marketing know how in the company.

David was a fantastic asset to the (SK Energy Shots) team. He brought seasoned experience and know-how, crucial to the strategy build for launch. A natural problem solver with a can do attitude, his prowess in social media, web development, media, etc. was invaluable. Flexibility, calm in the face of challenges and cross-discipline experience were essential to the entrepreneurial environment.

Dave's insight and expertise are huge assets in the music and fashion industries. He is a true pioneer and played a key role in how the Converse brand was communicated in Vapors magazine/website during our 100 Year Anniversary campaign in 2007-2008. It is always a pleasure to work with Dave - in my experience he always gave great advice when it came to creating successful opportunities for his clients.

David is a connector of brands to authentic culture and happenings in the tastemaking youth sect. His publishing is only shadowed by his ability to connect people with products and brands with a purpose.

David is a very talented individual. With great vision.

A comprehensive accounting of David's positive attributes--personal and professional--would be a many-pages long list of superlatives... He is without question amongst the nation's premier experts on music and youth culture, and I've found his knowledge of both mainstream and underground trends equaled only by his ability to effectively tap into these dynamic areas of business interest with brand-appropriate, authentic and ultimately successful solutions. He is a student of conventional and non-traditional advertising/communications, and has proven himself a great marketing partner and friend over many years and through many campaigns. I had the good fortune of working with David at Op, during my stint at Pac Sun, and in the video gaming space. I look forward with anticipation at the opportunity to collaborate with him on something wonderful in the future, and I strongly advocate any brand/business taking advantage of his experience and sagacious direction, relentless work ethic and collaborative spirit.

David has unparalleled relationships within the EDM scene - which makes any activity from festivals and performances to product placement and endorsements within that genre, not only flawless, but effective and productive.

David has always been an amazing friend and resource for me and my businesses. He has been an invaluable connection and helped me make my career what it is today; a success. I would help David any way i could! thanks for everything, David.
 

Mini MBA Digital Marketing 

2011 

Digital Marketing - (Social Media, Online PR, Youtube, Web Analytics, Privacy and Security, Ecommerce, Digital Strategy, etc.)

BA Journalism with Emphasis in Advertising

Class of 1995

Activities: Pi Kappa Alpha (Secretary), SDSU Ad Club President, Inter-Fraternity Council